By Posted on: Saturday, September 22nd, 2012

Annual report looking at women in Canadian film to be unveiled at SJIWFF23

FOR IMMEDIATE RELEASE – Women in View to unveil first annual report looking at gender and racial equality in Canadian film and television at the St. John’s International Women’s Film Festival

SEPTEMBER 20th, 2012, ST. JOHN’S – Each year, the statistics from Dr. Martha Lauzen’s respected Celluloid Ceiling project are disheartening: in 2011-2012, for example, just five per cent of the top-grossing American films were directed by women.

But what is it like for women and visible minorities in the Canadian film industry?

Women in View is a national not-for-profit that advocates for greater gender and racial balance in Canadian media. In the same vein as the Celluloid Ceiling reports, they are launching an annual look at the representation of women and visible minorities in Canadian film and television.

The first of these ground-breaking reports, Women in View on Film, will be launched at the St. John’s International Women’s Film Festival on October 18th.

“Over the years, there have been a number of influential reports on gender employment or representation in different media sectors, and in different parts of the country, ” said Rina Fraticelli, Executive Director of Women in View. “The beauty of Lauzen’s work is that it reports on the same national data, year after year. This kind of consistent, solid reporting over time is invaluable in providing a crystal clear picture of what’s really going on in the powerfully influential media industries — where change is happening, and where it is not.”

Women in View on Film looks at statistics from Telefilm-funded films from 2010 and 2011.

“In Canada, virtually no films get made without public funds,” says Fraticelli. “So, I think we have a heightened opportunity to weigh in and ask how women are being included or excluded in public spending around media investment.”

The final stats, she says, aren’t very positive.

“The numbers are discouraging,” says Fraticelli, “but they tell an important story.”

For more information, please contact
Sarah Smellie
Publicity and Communications Manager
The St. John’s International Women’s Film Festival
Office: 709-754-3151 Cell: 709-689-0293 Email: