Industry Film Forum

Tuesday, October 22, 2013


Reading the Room & The Ethics of Pitching

Presented by The Creative Women Workshops Association
(Made possible through the WIDC Out Reach Initiative powered by NBCUniversal)

10:00 am – 4:00 pm (including a lunch break), NIFCO

With Carol Whiteman and Garwin Sanford

Read their bios here.
“Anyone can read the room after the meeting is over. Imagine how much more effective you could be if you could read the room while you are still in it!”

Participants will learn how to maximize pitch-appropriate situations, harness the power of their communications styles, be more memorable and effective in personal meetings, and most importantly how to ‘read the room’ while they are still in it! A variety of scenarios will be explored, including introductions, first conversations, job interviews, the audition, and the traditional business meeting. Selected participants will have the opportunity to practice learned techniques, to pitch their own stories, ideas and/or career goals, and receive feedback.

Wednesday, October 23, 2013


Marketing & Distribution Strategies for Features

9:30 – 10:30 am, NIFCO

With Robin Cass, Sandra Cunningham, Mark Slone and Paul Pope
Read their bios here.
You’ve completed your feature – no easy feat. Now, how are you going to distribute this thing? The landscape of content delivery is ever-changing and we have assembled the best of the best to help you develop effective marketing, distribution and sales strategies for your feature. Join Robin Cass and Sandra Cunningham (Strada Films/Union Pictures), Mark Slone (eOne Entertainment – distributor of THE GRAND SEDUCTION and HOLD FAST) and Paul Pope (Pope Productions) to learn how to get your film to market.


Marketing & Distribution Strategies for Shorts

11:00 am – 12:00 pm, NIFCO

With Fred Joubaud, Linda Olszewski and Stephen Dunn
Read their bios here.
As with feature film distribution, the game of short film marketing and distribution is also changing. Over the past few years, the number of short films available online has exploded and opened up new channels for rising filmmakers. In a world of Vimeo, YouTube, iTunes, online film festivals and short film channels, the question seems to be – do you go for glory or gold, or both? We don’t have the answers, but our panelists do. Join Fred Joubaud (OUAT Media), Linda Olszewski (Movies That Matter) and St. John’s native Stephen Dunn (WE WANTED MORE) to discuss the unique world of short film marketing, distribution and sales.


Get Your Synopsis Firing

12:30 – 2:00 pm, NIFCO
(lunch provided, pre-registration required, please email

With Dave Sullivan
Read Dave’s bio here.
We’ll keep this description short. We are inviting you and your big, unwieldy but brilliant idea to lunch. You eat your lunch and we’ll eat your words – trimming them down into a precise, concise morsel of truth. Just in time for the Face 2 Face Pitch Session on Thursday. It won’t be pretty, bring a bib.


How to Run a Production Company

2:30 – 4:30 pm, NIFCO

With Sandra Cunningham and Sandra Richmond
Read their bios here.
We all know starting a film production company requires more than just a bank account and a desire to make movies happen. But what exactly? We turn to two experts in the field for lessons on what’s needed to form a solid company from the start and keep it running like a well-oiled, in-the-black, production machine. Sandra Cunningham, President and Co-Founder of Strada Films, along with entertainment lawyer Sandra Richmond (Partner, Stohn Hay Cafazzo Dembroski Richmond LLP) share their DOs and DON’Ts – take good notes.

Thursday, October 24, 2013


How To Finance Your Project

9:30 – 10:30am, NIFCO

With Susan Kelly, Gretha Rose, Stephanie Azam, and Francesca Accinelli
Read their bios here.
You’ve got a winning idea for a TV series, a short film or a feature but what resources are out there to either help you develop that idea, or produce it, or get it to market? You’ll be seeing dollar signs after these resourceful panelists are through with you. Susan Kelly (CBC), Gretha Rose (Cellar Door Productions), Stephanie Azam (Telefilm) and Francesca Accinelli (Canada Media Fund) are here to help. Cha-ching!


In Conversation With… Gina Roitman and Jane Hawtin, Producer/Subject and Director of My Mother, The Nazi Midwife and Me

12:00 – 1:30 pm, Rocket Room, Rocket Bakery
(lunch provided, pre-registration required, please email

In making this doc, Gina Roitman had to confront (and document) her own disillusionment. Growing up, she had never believed her mother’s stories. But as her research deepened, she learned that she was the person who was wrong. Roitman and Hawtin will discuss the art of using yourself as a subject in a documentary and the inherent narrative in the arc of enlightenment.
Read their bios here.


Face 2 Face Pitch Session

2:00 – 4:00 pm, NIFCO (pre-registration is required, please email

Now is the time to deploy your honed pitching skills and make 15 minutes really count. We have a very impressive line-up of broadcasters, funders, producers and distributors waiting for you to wow them. Or simply have a chat – no pressure! Don’t miss out on an incredible opportunity to have a one-on-one pitch session right here in St. John’s with some of the industry’s biggest resources.

Barbara Doran (Morag Loves Company, producer of The Grand Seduction)
Robin Cass + Sandra Cunningham (Strada Films)
Fred Joubaud (OUAT Media)
Linda Olszewski (Movies That Matter)
Susan Kelly + Denise Wilson(CBC)
Gretha Rose (Cellar Door Productions)
Stephanie Azam + Anne Frank (Telefilm)
Paul Pope (Pope Productions)
Debra Zimmerman (Women Make Movies)
Annette Clarke (National Film Board)
Marguerite Pigott (Super Channel)
Chris Bonnell (Newfoundland & Labrador Film Development Corporation )
Ed J. Martin (Best Boy Entertainment)
Denise Wilson (CBC Newfoundland and Labrador)
Peter Hall (Senior Manager Arts, Documentary and Performance Programming for CBC Atlantic)

To read all of their bios, click here.

***Once you have your ticket, please email to book your pitch session meetings (times are limited).

Friday, October 25, 2013


Doc Talk

9:30 – 11:30 am, NIFCO

With Annette Clarke, Ric Esther Bienstock, Teresa MacInnes, and Debra Zimmerman
Read their bios here.
We’re talking docs with a rockstar panel of documentary directors, producers, funders and distributors from Canada and the USA. We’re asking them to bare all and share what it’s like to make documentaries in today’s world. Panelists Ric Esther Bienstock (TALES FROM THE ORGAN TRADE), Teresa MacInnes  (BUYING SEX), Annette Clarke (BUYING SEX, National Film Board) and Debra Zimmerman (Women Make Movies?) discuss the state of the documentary and those who dare to make them.


Women In View Annual Report – Women in View On Film

12:00 – 2:00 pm, Rocket Room, Rocket Bakery
(lunch provided, pre-registration is required, please email

With Rina Fraticelli, Kay Armitage and Debra Zimmerman
Read their bios here.
Women In View is a national not-for-profit that advocates for greater gender and racial balance in Canadian media. Rina Fraticelli (Women In View) along with Kay Armitage (University of Toronto) and Debra Zimmerman (Women Make Movies?) are back to present this year’s annual report looking at the representation of women and visible minorities in Canadian feature films. Interested in how we’ve scored this year? Join us to find out and discuss the results.


Tales From The Writers’ Room: How To Write For TV

3:00 – 5:00 pm, NIFCO

With Sherry White and Tassie Cameron
Read their bios here.
Just what goes on in The Writers’ Room anyway? How does a team of diverse wordsmiths disappear behind closed doors and later emerge with an award-winning TV series? How many Post-It notes are used? Curious about where to start and what do you need to know? Join two prolific Canadian screenwriters, Tassie Cameron and Sherry White, as they discuss their careers as television writers and the obstacles, challenges, and accomplishments they’ve experienced along the way.

Saturday, October 26, 2013


The Making of The Animal Project, presented by pUNK FILMS

1:30-2:30pm, LSPU Hall

With Ingrid Veninger
Read her bio here.
The godmother of Toronto’s D.I.Y. filmmaking scene, Ingrid Veninger is back this year with The Animal Project. Toronto actor Aaron Poole stars as Leo, a frustrated theatre director and acting teacher who—inspired by a short film he once made with his now-teenaged son Sam (Jacob Switzer)—pushes his alienated students to re-engage with the world around them by donning animal suits. Join us after the screening of her film (which screens 12:00 – 1:30 pm) to learn more about Veninger’s filmmaking approach and the methods behind her madness (how did she manage to shoot in 44 Toronto locations with only a production crew of 4?).

“Veninger is definitely a director worth following, as she proves the value of women filmmakers, and the great power of storytelling that they hold.”
Ilse de Mucha Herrera, The Arts Scene

*This talkback session with Ingrid is FREE! Regular film screening ticket needed to see her film.


The Good Sounding Workshop

3:00 – 5:00 pm, NIFCO

With Marco Dölle

After last year’s “Nuts and Bolts of Film Sound”, we will now take a close look at production sound recording and post production procedures in this hands-on workshop.  Sound engineer Marco Dölle will host an interactive workshop covering an array of techniques, effects, how to put it into Pro Tools, and more. All levels of experience are welcome. 

Marco Dölle has over a decade of experience in professional sound engineering. Sharing his time between Berlin and St. John’s, Marco’s work has taken him to Saudi Arabia, Greece, Italy, Switzerland, Austria, France, Finland, Denmark and Canada.