This session with Andra Sheffer (Independent Production Fund) will demystify application pitches and examine the various key components of a proposal, including creative materials, financing scenarios and sources, audience engagement/discoverability plans, distribution, revenue models, release strategies and ancillary content, success metrics and practical tips. Also, learn about the Independent Production Fund and its application and evaluation process!
Andra Sheffer is the CEO of the Independent Production Fund which invests in scripted drama series (web series) created for digital platforms. The IPF also has a funding stream for the production of television drama, which is funded by Cogeco Communications.
She was the founding Executive Director of the Bell Fund (1997-2014) which supported interactive digital media projects associated with Canadian television programs. Previously, she was the founding Executive Director of the Academy of Canadian Cinema and Television producing the annual Genie and Gemini Awards (now the Canadian Screen Awards). She lectures on the business of television and digital media and is the editor of publications about the business of TV and digital media production: New Media, New Business: The Producer’s Guide (2001), Create a Winning Proposal – the Handbook for New Media Producers (1999) and the co-editor of MAKING IT: The business of film and television production in Canada (1986 & 1995).
She also served as Managing Director of the Toronto International Film Festival, with the federal government as a Certification Officer setting up the original CAVCO office (and Canadian content “point” system), and at the Film Festivals Bureau promoting Canadian films internationally. She has been awarded the Digital Media Trail Blazer award by the Academy of Canadian Cinema and Television, the Champion of Digital Innovation Tribute at Merging Media , an Award of Excellence by the Digi Awards, an Outstanding Achievement Award from the Youth Media Alliance, and has been inducted as an Industry Builder into the Playback Hall of Fame.
She is a member of the Board of Directors of Interactive Ontario and of Women in Film and Television WIFT-Toronto) and of SIRT (Sheridan Screen Industries Research and Training).